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Where Are We Headed?

The State of the Green Industry Webinar: Fall 2020

Join industry leaders and experts in the landscaping field as they examine the opportunities and challenges we are currently facing in our industry, which is changing faster than ever.

On September 16 at 1:00 EST, we hosted a virtual webinar to discuss a wide range of topics. You can download the entire webinar for free now! 

Our panel of experts covered topics such as:

  • Day to day changes they’ve made in reaction to the COVID-19 pandemic
  • Steps you can take today to prepare your company for growth in the industry
  • Identifying the landscaping industry’s biggest threats and strategies to resolve them
Joshua Martin
Founder
Joshua is the founder of LandOne Takeoff and has worked for over 15 years in the green industry. The majority of that time he spent as an estimator for Bodine’s Landscape Services, one of Alabama’s best landscaping companies. Joshua developed LandOne from his years of experience to finally provide our industry with the practical tool it needs to bid and manage projects.
Bob Maffei
Bob Maffei recently stepped down as CEO of the Cape Cod company he started 30 years ago and ultimately sold, Maffei Landscape Contractors, in order to devote himself fully to his new venture, The Maffei Companies. The Maffei Cos is a consulting firm dedicated to helping landscaping companies scale their business and take their development to the next level.
Toby Massengale
For the last 30 years, Toby Massengale has been CEO of Massengale Grounds Management. Massengale focused on the commercial side of the landscaping industry, serving businesses all over Southern Louisiana. In 2018, Massengale Grounds Management was purchased by Rotolo Consultants Inc. which expanded operations throughout the state.
Ben Collinsworth
Ben Collinsworth is GM at Yellowstone Landscape, a company of roughly 4,000 which operates in several states around the US. Before that, he was the CEO of Native Land Design, a landscaping company he founded. After the merger with Yellowstone, Ben continued to hone his skills and he’s been actively involved in the company’s development in the region.
John Munie
John Munie is president and founder of Focal Pointe Outdoor Solutions Inc., one of the St. Louis area’s top commercial and residential landscaping firms. John has built a people-first culture at Focal Pointe resulting in recognition as a top workplace by the St. Louis Post-Dispatch, high client loyalty and award-winning quality. Focal Pointe was founded in 1998 and has been on the LM Top 150 list since 2017.
Jeff Harkness
Jeff Harkness is the founder and managing-partner at Three Point Group, a consulting firm focused on Mergers and Acquisitions in the landscape industry. More than 30 companies have launched successful growth campaigns under Jeff’s guidance and philosophy that growing business for the sake of growth is a bad strategy. Growing a business in a manner that allows the business to be sold one day creates wealth.
Mike Rorie
Mike Rorie has participated in the green industry for over 40 years. He founded GroundMasters in Cincinnati, Ohio in 1979 and grew the company to a multi-city regional operation before selling to a national provider in 2006. He is now CEO of GIS Dynamics, the company behind Go iLawn and Go iPave property measurement and estimating software.
Our panelists answered the following questions:
  • What's the current state of the green industry?
  • What are the day to day changes that have been made due to the pandemic?
  • In what ways do you prepare your company for evolution within the industry?
  • What pain points need to be resolved in order for the advancement of the industry?
  • What are your expectations for the next 6-12 months?
  • What's your leadership mindset right now: Growth or Survival?
  • What are some tools you think are critical to have or implement to fuel growth right now and the coming year?
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    This webinar is sponsored by our partners at Landscape Hub

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    LandscapeHub is streamlining the estimation and procurement process in the green industry. The Chicago-based technology company’s digital, wholesale marketplace connects landscape and nursery buyers with a network of trusted suppliers on one platform. To learn more, visit http://www.landscapehub.com

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