Finding and retaining good staff is one of the biggest challenges facing landscaping businesses today. Whether you’re an established business or just starting, knowing how to attract, hire, and retain top talent through a well-written job ad is critical to the long-term success of your landscaping business.
Landscaping companies struggle to keep a stable workforce due to:
High employee turnover rates
Seasonal changes in the demand for work
The job's physical demands
Clearly defining job duties to outline tasks and responsibilities for potential applicants is crucial.
This guide provides proven strategies and best practices for finding, hiring, and keeping new landscaping and lawn care employees. From knowing when to bring on new staff to effective retention strategies, this guide has everything you need to build a strong team for your landscaping business.
When to hire new landscaping employees
Knowing when to hire landscaping staff can make or break your business. Timing your hires well is critical, such as when you are:
Adding new services
Entering peak season
Replacing departing staff
Hiring at the right time means meeting client demand without overloading your current team or compromising on service.

Signs it’s time to hire:
Your team is working overtime, missing deadlines, or showing signs of burnout.
You are turning down work or delaying services because of a lack of staff, which can harm your business’s reputation and growth potential.
Seasonal spikes in demand—hiring extra staff before these busy periods prepares you for the workload.
Your business is growing, and so is your need for more staff. If you’re constantly booking more clients or adding services, hiring new staff will help sustain that growth.
Planning:
New hires will need time to get up to speed. Make sure you plan your hiring process well in advance of when you’ll need them fully operational.
Also, check your finances to see if you can support hiring lawn care employees without stretching your resources. This includes wages, training costs, and any benefits you plan to offer.
Strategic hiring:
Role-Specific Hiring
Identify specific roles or skill gaps within your current team. For example, if your business is growing in landscape design services, consider hiring an experienced landscape designer to meet that demand.
Part-Time vs. Full-Time
Depending on your needs, you may opt for part-time or seasonal staff instead of full-time employees. This flexibility allows you to scale your workforce according to demand.
The next challenge is finding suitable candidates once you’ve identified when to hire. Let’s look at where to find these staff and the best ways to attract top talent in the landscape industry.
Where can I find employees for my landscaping business?
Finding reliable and skilled staff is a constant problem for landscaping business owners. The competition for top talent in the landscape industry is tough—companies must use multiple resources to attract new staff.
From online platforms to your existing network, knowing where to look will help your recruitment efforts. This section will walk you through the best ways to find potential staff for your landscaping business.
Using social media to advertise jobs can reach potential candidates, especially for specific roles like landscaping.
Job boards and online platforms
Job boards and online platforms have changed how landscaping businesses recruit new staff.
→ Creating a good job ad is key to attracting potential staff for landscaping roles.
Digital tools allow business owners to reach a large pool of job seekers so the ideal candidates see your job ads. Platforms like Indeed, LinkedIn, and industry-specific sites can connect you with landscape professionals looking for work.
Indeed: One of the most popular job boards, Indeed allows you to post job descriptions that reach millions of job seekers. Tailor your job ad with specific keywords like “landscaping job,” “lawn care company,” and “hiring landscaping staff” to attract qualified candidates.
LinkedIn: LinkedIn marketing is a great way for networking and recruitment. Use it to post job openings and connect with landscape industry professionals who may not be actively looking for new work but are open to opportunities.
Industry-Specific Platforms: Websites like LandscapeIndustryCareers.org are specific to the landscape industry so that you can find staff with relevant experience.
Posting on these platforms means your job ads are seen by job seekers interested in working in the green industry and may already have relevant experience and skills.
Employee referral programs
Employee referral programs are a great way to find new staff who come with a reference from your existing team. These programs encourage your current staff to refer friends, family, or acquaintances who might be a good fit for your landscaping business.
Offer bonuses or other incentives to staff who refer candidates who get hired. This will motivate your current staff and ensure they refer people who fit your company culture and work ethic.